Really understanding your overhead, and confidently explaining everything to a client during sales calls or meetings will really help you land more bookings in a sustainable price range for that full-time DJ lifestyle.
We offer a professional trade skill that takes either ample training from another seasoned pro, years of experience to master, or a little bit of both. Sure, there are many horrible DJs out there who have been working in the biz for decades, but our industry is no more immune to mediocrity than say, car mechanics, lawyers, contractors, plumbers, etc.
If you tout your mobile DJ business and services as a professional to the public, as in, you manage a professional looking website, have accompanied social media accounts, list your business on Google Places, WeDJ, Wedding Wire, etc.. There are full-time DJs trying to make a living and undercutting the market price inconsiderate and uncool. Most of us will operate our company, either single operators or even small multi-units, out of our houses. Here is just a list of the overhead that cost cold hard cash.
These are the expenses we face monthly or annually outside of the larger initial professional gear investments or upgrades that we make to even begin offering such services. When I first started working as a mobile DJ, I saw myself as this bargain deal to clients, getting several services at a discounted rate. We provide the following services, in most cases, just one person doing them all.
We can offer clients a built-in discount by hiring us for all of these things by avoiding paying multiple vendors labor and travel. That is a very big tool to help clients feel confident with their booking decisions since I can almost guarantee they have spoke to another DJ who is charging half of what you do. Now you have some background of where the cost of mobile DJs really comes into play, how do find out exactly what other mobile DJs are charging in your area?
This is where you need a real coming to Jesus and determine where along that average price range you fall. My company sits right on the upper edge of the average median price, for reasons. Sometimes going cheap can be a good idea, but it can also lead to a wedding disaster. Taking the time to speak with the DJ services company, find out about their style, approach to music, packages etc. More than your dress, cake, decor or even food, your wedding guests are going to remember how the party was.
Did people stay late and dance? Was the music fun and did it flow seamlessly? If you end up with an unreliable or low-quality DJ, is that okay? Will you still have the wedding you want without it? Is saving some money worth the risk? You should hear the songs you love and none of the ones you hate! Your wedding should entertain all of your guests, from your friends to your grandparents. You should dance all night long with the peace of mind that your DJ Company has planned for every little detail and every possible thing that could go wrong.
You should never have to suffer through an obnoxious, corny DJ who steals the spotlight or cheesy songs you hate; this is your day. Our team is on standby Monday through Sunday ready to take your call or email. Connect with us anytime, we always love to get to know our customers. Does paying more for a DJ mean they will be better?
This is the typical setup at clubs and bars, but be sure to ask your potential client first and charge more if you need to bring more equipment! You should begin charging more at events like house parties or backyard get-togethers for multiple reasons.
While working at these kinds of gigs, you should be the first to arrive and the last to leave, and you also have to consider how long it will take to unload, set up, and pack up. This is another great event for beginner DJs to start playing that allows them to get the feel of things. Not only are you providing entertainment for guests, but allowing yourself time to get to a venue early, set up, and keep things running smoothly is all part of the process. They likely hired a wedding DJ of their own, and you might even get lucky if they happen to still have their DJs pricing sheets on file.
Even if they just tell you how much they paid, and how long their event was. This can be extremely useful information to have to help you understand pricing. Another way to work out what your competitors are charging is to google them! While others will have all the information easily available on their pricing pages. This makes it so much easier to do your research and work out the going rate!
One of the oldest tricks in the book is to approach your competition pretending to be a potential client. You create a fake email address, hit up some DJs, and ask them directly for a price for your wedding. This is also helpful for getting an idea of how fellow mobile wedding DJs are formatting their emails, quotes, and proposals.
Should you charge differently for different events? Sometimes, inevitably, your mobile DJ gigs are going to run overtime. So what do you do when the wedding or event runs half an hour overtime.
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